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Social & Community

Social media strategy, content, and community support.

Give Instagram, Facebook, and LinkedIn a clear role in your marketing. We plan the calendar, create approved content, manage publishing, and define how comments and inquiries reach your team.

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20 minutes with Aldo. Complimentary. No commitment.

More ways to move forward

Explore Social & Community.

Social content works best when the audience, platform, and purpose are clear. We turn that direction into a realistic calendar, approved creative, and a working process for publishing and responding.

Start with one service or connect several around your goals. We define the right scope together.

The scope

Know what you’re getting.

Social content works best when the audience, platform, and purpose are clear. We turn that direction into a realistic calendar, approved creative, and a working process for publishing and responding.

Based in Chula Vista, we work in English and Spanish with businesses in San Diego and Las Vegas, Nevada. Collaboration is remote; visits and on-site production are scoped separately.

A good fit if

  • Businesses that need ongoing content without adding another internal workload
  • Teams with active channels but inconsistent messages or publishing
  • Businesses that want clear responsibilities for audience conversations

Your proposal confirms the deliverables, responsibilities, and approval points before work begins.

What we can help with

  • Audience and channel review with a clear role for each agreed platform
  • Content themes, campaign planning, and a usable publishing calendar
  • Copywriting, graphics, templates, and short-form edits within the agreed volume
  • Publishing and scheduling for the accounts in scope
  • Community-response guidance or support with agreed coverage and escalation
  • Reporting on available content performance and a plan for the next cycle

Scope boundaries

  • Paid advertising management and media spend unless scoped separately
  • Original photography or video capture unless included in a production scope
  • Round-the-clock moderation, customer support, or unlimited content and revisions

How we evaluate the work

Review useful communication and the conversations it creates.

Delivery checks
Check that approved content explains the offer accurately, reaches the agreed channels and follows the response and escalation plan. Review the published work and unresolved audience questions with your team.
Interpreting the results
Reach, engagement and profile activity describe audience behavior. Inquiries need their own record and qualification. Results from a project that also includes a website or advertising should not be attributed to social content alone.

How it works

A clear path from brief to delivery.

  1. Set the purpose

    Agree on the audience, platforms, content themes, and responsibilities for approvals and responses.

  2. Create the rhythm

    Build the calendar, prepare and review the content, and publish on the agreed schedule.

  3. Learn from the response

    Review available performance data, audience questions, and business updates to shape the next cycle.

Ways to work together

Compare a review, a project, and ongoing support.

Start with what your business needs. The first consultation helps define scope; a detailed audit, implementation, and ongoing management are quoted around the agreed work.

Find the right starting point

Focused review

You need priorities before choosing what to build or manage.

What you receive
A scoped review of your website, search visibility, campaigns, or tracking, with findings and recommended next steps.
What we need from you
Your goals, current website or channels, and the access needed for the agreed review.
How it progresses
Review the findings together. Decide separately whether to implement them.

Defined project

You have a specific launch, brand, website, campaign, or content need.

What you receive
The agreed assets or implementation, with milestones, review rounds, acceptance criteria, and handoff defined in the proposal.
What we need from you
An approval contact, business information, existing assets, and timely feedback.
How it progresses
Discovery, agreed direction, production, review, and delivery. Ongoing care can be scoped separately.

Ongoing support

You need regular execution and improvement beyond a single delivery.

What you receive
An agreed cadence of campaign, SEO, content, reporting, or website work, with responsibilities and priorities documented.
What we need from you
Channel access, an approval process, current business priorities, and feedback on inquiry quality.
How it progresses
Onboarding, a work plan, regular delivery, and review of the next priorities.

Every proposal confirms deliverables, responsibilities, timing, revisions, and price. Ad spend, platforms, licenses, travel, and specialist production are identified separately when applicable. You do not need to hire all four service areas.

Plan the engagement

Scope first. A clear proposal next.

Pricing depends on the number of platforms, content formats and volume, editing requirements, and response coverage. A strategy project can be priced separately from monthly management. Original production and advertising are itemized when required.

Tell us about your project
Engagement
A social strategy and setup project, a content campaign, or ongoing monthly social media management.
Timing
A planning and setup period establishes the direction and workflow. Ongoing work then follows monthly content cycles and agreed approval deadlines; original shoots are scheduled as separate production milestones when included.
Ownership & handoff
Branding Bull leads the content plan and agreed execution. You provide business updates, subject knowledge, access, and approvals. Response coverage, escalation, production volume, and revisions are agreed before work starts.

Social & Community FAQ

Before we get started.

Practical answers to help you decide whether this is the right service for your business.

Ask about your project

What does community support include?

It can include response guidance or agreed help with comments and messages. We define coverage, topics, approval needs, and the route for customer-service or sales questions. The scope does not assume continuous moderation.

Can you manage LinkedIn as well as Instagram and Facebook?

Yes. The platform mix follows your audience and goals. We agree on the accounts, content volume, and role of each platform, including whether the content supports a local consumer or B2B audience.

Do we need to supply all the content?

We can create agreed copy, graphics, and edits, but your team supplies accurate business updates and any existing assets needed. Original photography and video can be separately planned with a specialist production partner.

Does social management include paid campaigns?

Paid campaigns are a separate scope under Growth Marketing. We can coordinate the calendar and creative so organic content and advertising support the same business priorities.

Social & Community inquiry

Tell us what you want to improve.

Share your current website, priorities, and timing. We’ll use the brief to understand the scope and discuss the right next step.

First conversation

Prefer to talk it through? Book a free 20-minute consultation with Aldo. Project fees, ongoing support, and any third-party costs are confirmed in your proposal.

You can also share your project by email or call us.

Schedule a consultation

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