Community6 min read
Before You Schedule Social Posts, Decide When They Expire
Keep scheduled social posts accurate with expiration dates, pause rules, and clear ownership. Includes a class-promotion example and a reusable review record.
Read article
Journal
Ideas, notes, and sharper decisions.
Short essays on branding, growth, community, websites, and the decisions that make the rest of the system sharper.
Find an article by topic or keyword.
54 articles
Growth Notes6 min readShould Your Sales Brochure Be a PDF or a Web Page?
Choose a web page, a PDF, or both around the buyer's task. Use a supplier example and a reusable brief to plan reading, downloads, updates, and testing.
Read article
Technology Insights6 min readWhich Product Filters Does Your Store Actually Need?
Choose store filters around real buying questions. Use a cabinet-hardware example, a reusable data brief, and six storefront tests before expanding the setup.
Read article
Brand Systems6 min readWill Your Logo Work on Embroidered Uniforms?
Test your logo on the uniform you plan to order. Use a sample brief and approval record to check size, stitching, legibility, and permitted artwork changes.
Read article
Growth Notes6 min readShould Your Google Search Ads Run After Business Hours?
Decide when Search ads should run after closing, how call-asset hours differ, and what to test before paying for evening inquiries. Includes a schedule decision card.
Read article
Community6 min readWhat Must Your Product Demo Show Before You Film It?
Plan a product demo around one buyer question. Use a tote example and a reusable shot card to define the action, camera coverage, explanation, and limits.
Read article
Technology Insights6 min readYour Website Form Timed Out. Should Customers Submit Again?
A form timeout can leave receipt uncertain. Use clear recovery copy and five acceptance tests to check retries, duplicate inquiries, and genuinely new requests.
Read article
Growth Notes5 min readWhich Links Need UTM Tags? Build a Campaign Link Register
Choose which campaign links need UTM tags, keep internal buttons untagged, and use a practical link register to check names, ownership, and tests before launch.
Read article
Brand Systems6 min readCan Your Team Actually Use That PowerPoint Template?
Test five everyday edits before accepting a PowerPoint template. Use a practical review record to check layouts, photos, contact details, new slides, and exports.
Read article
Technology Insights6 min readShipping Costs Don’t Match? Test the Packed Order
Compare a packed parcel with your Shopify shipping setup. Use one-item and two-item examples plus a checkout test sheet to investigate unexplained cost differences.
Read article
Community6 min readBefore You Send a Promotion, Decide Who Should Not Get It
Build an email audience brief that excludes ineligible recipients, checks booking data, and tests four practical cases before a promotion goes out.
Read article
Community6 min readWhat Can Your Social Media Manager Answer Without Asking You?
Set clear reply permissions for social comments and messages. Includes a six-field worksheet for routine answers, staff handoffs, and business exceptions.
Read article
Showing 1–12 of 54 articles