Outcomes
A stronger multi-channel presence
Redtail gained a more consistent presence across social media, video content, website touchpoints, paid search, and event marketing.
A clearer product journey
The website, portal, and mobile app were improved to make Redtail’s product value easier to understand and easier to navigate. it simple
Better market positioning
Competitor research helped shape a more focused strategy for how Redtail could communicate its product, differentiate in the market, and attract more qualified attention.
Stronger SEMA visibility
Branding Bull supported Redtail during the SEMA Show in Las Vegas, helping extend the brand’s presence beyond digital channels and into a key automotive industry event.
493.3%
Traffic Increase
Traffic increased after improvements across content, paid search, website structure, product experience, and digital strategy.
SEMA
Event activation
Branding Bull supported Redtail’s presence at the SEMA Show in Las Vegas, helping connect in-person visibility with broader marketing momentum.
Web Portal and App
Digital experience improved
The public website, customer portal, and mobile application were reviewed and refined to create a clearer user experience.
Work delivered
Building a stronger digital presence
The engagement included ongoing social media management and content creation. Branding Bull created image assets, video assets, and edited video content to help Redtail communicate with more consistency across its channels.
This content work helped make the brand more active, more polished, and easier to understand for audiences learning about Redtail’s telematics solutions.
Improving the website and product experience
The work also included a website revamp focused on clarity, structure, and user experience. The goal was to make Redtail’s value easier to understand and help visitors move through the site with less friction.
Branding Bull also worked on the website portal and mobile application experience. These product touchpoints were reviewed and simplified to improve usability, reduce confusion, and create a cleaner experience for users.
Paid search and market strategy
Search paid advertising was used to support acquisition and bring more targeted attention to Redtail’s offer. Alongside paid media, Branding Bull analyzed competitors to understand how other companies in the space were positioning, communicating, and marketing their products.
That research helped shape a clearer strategy for Redtail, connecting messaging, content, advertising, and user experience into a more focused marketing direction.
SEMA Show support
A key part of the engagement was supporting Redtail during the SEMA Show in Las Vegas, one of the most important automotive industry events. Branding Bull participated alongside Redtail, helping the brand show up with stronger confidence and connect its event presence with the broader marketing strategy.
This gave Redtail an opportunity to bring its product story into a real-world environment while keeping the digital experience, content, and positioning aligned.
The result
The combined work helped Redtail build a more connected digital presence across content, paid advertising, website experience, product touchpoints, and event marketing.
With the website, portal, app, social content, paid search, and strategic direction working together more clearly, Redtail reported a 493.3% increase in traffic.
“Responsive, understanding and reliable. Allowed us to quickly explore mock-ups of our product web pages driving us forward more quickly than ever before. Often provoked genuinely significant new ideas.”
Stephen Byatt, Head of Development and Operations
