Clearer product communication and stronger construction-topic search visibility for Redtail

Redtail Telematics works in a technical category where vehicle data, technology and practical application all form part of the product story. A clear introduction helps people understand the offer before investigating how it relates to their needs.

We supported ongoing social management, images, video and editing around that explanation. The content gave the business formats for introducing technical subjects across its marketing channels.

The creative examples show the value of a shared direction: different materials can focus on different aspects of the offer while remaining recognizable as part of the same product story. That consistency also connects the content with the website.

We worked on the public website’s structure, messaging and user experience alongside portal and mobile experience refinements. These touchpoints serve related but distinct moments, from evaluating the offer to finding information within the product experience.

On the website, the emphasis was a clearer explanation and a more useful route through product information. Portal and mobile UX work focused on how users orient themselves within those experiences.

The engagement brought those perspectives into the same direction. Public communication introduces the product, while experience design supports the people navigating its digital touchpoints. The documented scope is website work and product-experience refinement.

Paid-search support was paired with competitor research. We reviewed how other businesses in the category presented and marketed their products, giving the team a basis for discussing its own messaging and positioning.

That research helped frame the communication work around the wider market context. Content, campaigns and website information could then present related priorities as someone moved between them.

The practical deliverable is a more informed direction for the product story. It gives future creative and campaign decisions a reference point as Redtail’s offer develops and new communication needs emerge.

We supported Redtail’s presence at the SEMA Show in Las Vegas and participated alongside the team. The event brought the product into an in-person automotive industry setting where the business could explain its technology directly.

Event support connected with the wider content and website work. The presentation people encountered in person could be reinforced by related digital information when they continued exploring the product.

The retained event imagery documents that part of the engagement. Together with the creative examples, it shows how the product story was carried across online materials and an industry event.

Google Search Console recorded approximately 90% more impressions for queries containing construction in Q3 2026 compared with Q3 2025. The comparison uses the same query filter in corresponding quarters, keeping the topic and reporting period aligned.

An impression records a search appearance, so this result describes visibility for that selected construction-query group. It provides a focused measure of how often the website appeared within that topic during the compared periods.

Read alongside the project’s creative and product work, the reporting adds a defined search signal to the case. The source is Google Web Search, the scope is construction queries, and the result is a descriptive year-over-year comparison.

Using corresponding quarters gives the comparison a consistent place in the calendar. Retaining the construction filter also keeps the subject stable, making the result useful as a focused signal within the wider product-communication work.

Redtail gained coordinated support across the website, product experience, social content, video, paid search, research and SEMA participation. The common achievement is a more connected explanation of its offer across the places people encounter it.

The visible creative and event material document that communication work. The search comparison adds a specific topic-visibility result with a matched baseline and a clear source period.

Future work can build on both: maintain a consistent product story as the offer evolves and review each channel according to its particular purpose. Product conversations and follow-up provide additional business context for those decisions.