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Outcomes
A vehicle introduction with useful supporting detail
Flyer concepts combine vehicle imagery and fleet-feature information, giving the team a focused reference for discussing the connected-fleet offer.
A direction for clearer online product research
The HubSpot assessment connects product messaging, page structure and visitor flow with the questions buyers consider while exploring the offer.
Project highlights
Flyer design
Product story — Vehicle information brought into a focused flyer design concept.
- What was documented
- Connected-fleet flyer design combining vehicle imagery, feature information and a clear visual hierarchy.
- Source
- Published project account and retained flyer draft
- Period
- Published project review
- Context
- Evidence scope: retained flyer design concept and documented creative work.
Website assessment
HubSpot — The existing website was assessed for clearer product research and next steps.
- What was documented
- Recommendations for product messaging, information structure and visitor flow on the existing HubSpot site.
- Source
- Published project documentation
- Period
- Published project review
- Context
- Delivery scope: website assessment and a direction for future improvements.
Work delivered
Connecting vehicle appeal with practical information
Tomberlin’s communication needs to convey the appeal of its vehicles while giving prospective buyers useful details. A person encountering the brand should be able to picture the product in their life and identify where to explore it further.
We supported that introduction through product flyer design and an assessment of the existing HubSpot website. The engagement connected the visual story with the information a buyer needs as interest develops into research.
These pieces serve related moments. A flyer provides a focused introduction; the website offers room for a visitor to continue investigating. Giving them a shared direction helps the team think about the full product conversation.
Flyer concepts that balance presentation and detail
We designed flyer concepts around vehicle imagery and fleet-feature information. The layouts balance visual interest with a clear reading order, keeping the offer central while making the connected-fleet features easier to scan.
The retained connected-fleet flyer concept shows that approach in a compact format. It gives the team a tangible reference for evaluating how vehicle imagery and fleet-feature information support the same introduction.
That format is suited to product conversations: introduce the vehicle, explore what matters to the prospect and return to the details as questions arise. The design work provides the foundation for those materials.
Vehicle imagery supplies a recognizable introduction, while the fleet-feature copy gives interested prospects something practical to explore. The design brings those elements together so the visual presentation and written information support the same product conversation.
A clearer direction for the existing HubSpot site
We assessed Tomberlin’s website around product messaging, page structure and user experience. The review considered how someone understands the offer and moves through the information available on the existing site.
The recommendations focused on product education and visitor flow. Clear hierarchy helps a person identify the information relevant to their research, while a visible next step gives that research somewhere useful to lead.
The deliverable was a practical direction for future website work. It connects potential improvements with the way prospects encounter the brand, compare information and decide what to investigate next.
A shared starting point for product communication
Tomberlin gained flyer concepts and website recommendations around the same product story. The work brought visual presentation and buyer information together in a form the team can review and build on.
The collateral gives that direction a visible example. The HubSpot assessment extends the thinking into online discovery, where product explanations and navigation shape a visitor’s research.
Future updates can use this foundation to keep the story consistent across materials. Recurring product questions provide a useful guide for refining the detail and order of information.
What the creative and assessment demonstrate
The connected-fleet flyer example documents the design contribution: vehicle imagery, fleet-feature information and a scannable visual hierarchy in one focused layout.
The HubSpot review documents a related assessment of messaging and visitor flow. Its recommendations give the existing site a direction for future improvements.
Together, these records show a focused creative engagement with practical use in product communication and planning. The visible example is a flyer design concept, and the website work is an assessment.
