Outcomes
A catalog organized for wholesale browsing
Product and collection work gave resellers clearer routes through the assortment, including gifts, stationery, beauty, accessories and seasonal products.
Buying requirements easier to understand
The storefront brought order requirements, shipping information and help paths closer to the buying experience.
Online and in-person selling on a shared foundation
Shopify point of sale configuration connected physical selling needs with the wider commerce setup.
Marketing connected to useful buying routes
SEO, paid search and social advertising support were organized around product categories, reseller intent and the store’s next steps.
Reported results
Each figure includes what was measured, its source, and the reporting period. Comparisons identify their baseline; notes explain known limitations.
4.9K
Online store sessions
The store recorded 4,935 sessions, including 615 sessions with cart additions.
- Definition:
- Shopify-reported online store sessions: 4,935 in September 2026; sessions can include repeat visits.
- Source:
- Shopify analytics
- Period:
- September 1–30, 2026
- Context:
- Sessions are not unique people, customers or agency-attributed sales.
39
Sessions completing checkout
Checkout-completed sessions rose from 21 in August to 39 in September.
- Definition:
- Shopify online-store sessions that completed checkout, not the store-wide orders metric.
- Source:
- Shopify analytics
- Period:
- September 2026 compared with August 2026
- Compared with:
- August 2026: 21 online-store sessions completed checkout.
- Context:
- This is a descriptive month comparison, not an experimental attribution. Months differ in length; completed sessions are not an order count.
0.79%
Online store conversion rate
The reported online store conversion rate moved from about 0.46% in August to 0.79% in September.
- Definition:
- Shopify conversion rate: sessions completing checkout divided by online-store sessions.
- Source:
- Shopify analytics
- Period:
- September 2026 compared with August 2026
- Compared with:
- August 2026: 21 checkout-completed sessions out of 4,610 sessions, approximately 0.46%.
- Context:
- Descriptive platform reporting, not proof that one design or campaign change caused the difference.
Delivery snapshot
- Published catalog variants
- 1.7K+ — An assortment of 1,711 published variants across 975 active product listings gives the catalog work its scale.
Work delivered
Helping resellers move through a broad assortment
El Mayorista serves shops, resellers and entrepreneurs buying merchandise in volume. Those customers need to find suitable products, understand the buying requirements and decide how to place an order.
A broad wholesale assortment makes the structure of the store especially important. We approached the work around the buying journey, connecting catalog organization, the storefront, point of sale and marketing support.
A clearer route from category to checkout
We organized product inventory into clearer collections and category routes, helping buyers move through the assortment. The storefront also surfaced practical buying information, including minimum order requirements, shipping terms and WhatsApp help.
Shopify point of sale configuration supported physical selling alongside the online store. That gave the commerce setup a role beyond website browsing and connected it more closely with how the business sells day to day.
Connecting marketing with the products people want
SEO, paid search and social advertising support were connected to the catalog: product categories, new arrivals, seasonal merchandise and reseller needs. Those themes gave the campaign work a more relevant destination within the store.
A buyer could move from discovery into a collection, examine the products and continue toward checkout or help. The useful connection was between the promise in the marketing and the buying information available when the person arrived.
Keeping the store useful as the assortment changes
The engagement included continued store and campaign support. Wholesale merchandise changes, so collections, product information and buying details need attention as the assortment develops.
Ongoing work keeps those changes connected across the storefront and marketing. It gives the business a foundation it can continue improving as new products, offers and selling priorities emerge.
Catalog scale and the buying activity behind it
The October 2026 Shopify snapshot contained 1,711 variants across 975 active product listings published to the online store. A catalog at that scale needs clear collections, consistent product information and useful buying guidance. The count describes the assortment the storefront supports; it is not a count of in-stock items or products created exclusively by our team.
September’s online-store reporting recorded 4,935 sessions and 615 sessions with cart additions. In August, those figures were 4,610 and 465. These are session-based measures, so repeat visits can be included and a cart addition does not establish a completed purchase.
Sessions completing checkout increased from 21 in August to 39 in September, while Shopify’s reported online-store conversion rate moved from about 0.46% to 0.79%. This provides a useful signal for ongoing buying-path review. It remains a descriptive platform comparison across two different months, without assigning the change to a single campaign or design decision.
A catalog foundation for the next stage
We worked on product records and variants alongside navigation and buying information. The aim was to make a broad inventory easier to present and maintain, with a structure that supports the way buyers explore it.
El Mayorista gained an organized storefront, a connected point of sale setup and marketing support grounded in the catalog. The next stage is to keep that structure current and review which products and buying paths are most useful to its reseller audience.
“Excellent service, they've help me out building my e-commerce platform to sell my wholesale products 10/10”
