Google Ads Management
Google Ads management built around useful inquiries.
Put a defined service offer in front of people searching for it, with a clear path to contact your business. We review the account, landing page and conversion signals together so campaign decisions connect to the inquiries your team can actually evaluate.
20 minutes with Aldo. Complimentary. No commitment.
Relevant experience
See the work in context.
Cash For Cars shows search-intent review, exclusions and a bilingual seller inquiry flow. Redtail connects paid search with a technical product offer and website work. These examples explain the scope delivered; they are not forecasts for your campaign.
1-800 Cash For Cars
Relevant vehicle searches and a clearer seller inquiry
Cash For Cars combined search-term and keyword review with a rebuilt bilingual website, structured vehicle details and call/form event tracking. The case shows how campaign intent and the inquiry destination were addressed together.
Redtail Telematics
Paid search connected to a technical B2B offer
Redtail's engagement included paid search support alongside website improvements, product content and campaign materials. The case documents that broader delivery context rather than attributing every business result to paid search.
The scope
Know what you’re getting.
Start with an existing-account review or a new campaign plan. We identify the services and locations to target, the searches to exclude, the pages to send people to, and the action the account should measure. Ongoing management follows an agreed budget, change log and review cadence, with your team's lead feedback guiding the next decisions.
Based in Chula Vista, we work in English and Spanish with businesses in San Diego and Las Vegas, Nevada. Collaboration is remote; visits and on-site production are scoped separately.
A good fit if
- Service businesses with a clear offer, defined service area and a team ready to answer inquiries
- Advertisers spending money without a clear view of relevant searches, accepted inquiries or lead quality
- Teams preparing a new campaign or account handover with access to landing pages and measurement
Your proposal confirms the deliverables, responsibilities, and approval points before work begins.
What we can help with
- An account baseline covering spend, search terms, locations, conversion actions and available inquiry-quality evidence
- A service and location plan, campaign structure, keyword targeting and reviewed negative keywords with documented reasons
- Approved ad copy and assets matched to the offer and landing page, with agreed tests and review dates
- A landing-page and tracking check that distinguishes contact clicks, accepted inquiries and completed bookings where verifiable
- An implementation or management change log covering agreed targeting, bidding, budget and account-setting decisions
- Reporting that separates media spend, platform conversion credits, accepted inquiries and qualified opportunities when business records support them
Scope boundaries
- Google media spend and third-party call-tracking or software fees
- Organic search rankings, Google Business Profile management, or other ad platforms
- Guaranteed lead volume, acquisition cost, sales, or account-wide performance improvements
How we evaluate the work
Review search intent alongside the quality of the inquiry.
- Delivery checks
- Check search terms, exclusions, locations, ad promises and landing-page questions against the actual offer. Verify conversion settings and document meaningful changes so a campaign report can be read in context.
- Interpreting the results
- A recorded call conversion does not establish a qualified conversation. Reconcile form and call activity with available follow-up records, then compare costs using a consistent definition of the outcome. Tracking changes and campaign changes should be identified separately.
How it works
A clear path from brief to delivery.
Review the account and inquiry path
Inspect available account history, search terms, service coverage and conversion actions. Confirm who qualifies inquiries and what useful feedback is available.
Agree on the launch or repair plan
Define budget, targeting, exclusions, ads and destination pages. Complete the agreed measurement checks before enabling a new campaign or material change.
Manage with search and sales context
Review campaign data alongside inquiry feedback. Record changes, distinguish tracking errors from performance questions and choose the next test within the approved budget.
Plan the engagement
Scope first. A clear proposal next.
Audit or setup fees and ongoing management are quoted separately from Google Ads spend. Pricing reflects campaign complexity, service areas, tracking needs, reporting, and any landing-page work. The proposed media budget is agreed with you before launch.
Tell us about your project- Engagement
- A standalone account audit, a new Search campaign setup, or monthly management. An audit can end with a prioritized plan; implementation and ongoing management are separate scoped choices.
- Timing
- We begin once account access, the offer and required data are available. Launch depends on tracking checks, landing-page readiness and Google's ad review. The proposal sets review dates and an initial learning window that reflects the budget and conversion cycle.
- Ownership & handoff
- Your business retains the Google Ads account and billing relationship. You grant access, approve budgets and offers, and identify who answers calls and reviews inquiries. Branding Bull manages the agreed campaign work; landing-page changes, call-tracking software and CRM connections are assigned explicitly.
Google Ads Management FAQ
Before we get started.
Practical answers to help you decide whether this is the right service for your business.
Can you take over an existing Google Ads account?
Yes. We review the structure, search terms, settings, tracking, and available history before proposing changes. You authorize account access, and we agree on the scope and review process before management begins.
What budget do I need?
That depends on your market, service area, search demand, and the cost of relevant clicks. We review those inputs and your business goals before recommending a test budget. Management fees and media spend remain separate.
Will every conversion be a qualified lead?
No. A tracked call, form submission, or other action needs qualification. We use CRM data or your team's feedback when available to separate useful inquiries from raw conversions, and we report only what the data supports.
Can Google Ads replace SEO?
They serve different purposes. Ads buy visibility for eligible searches while campaigns are funded; SEO improves your website's organic search presence over time. We can scope either service independently or coordinate both.
Will we own the account and see what changed?
Your business retains account access and billing with Google. The scope defines management permissions, approval responsibilities and reporting. We document significant changes and the reason for them so your team can understand the work and future handoff.
What if the account has conversions but the inquiries are poor?
We review which actions are counted, where those actions come from and what your team knows about the inquiries. Search terms, geography, ad promises and landing-page questions may each need attention. A click or platform conversion credit is not treated as a qualified inquiry without supporting follow-up data.
Guides for your next decision.
Connect the next piece.
Explore related services when your project needs support beyond this scope.
Google Ads Management inquiry
Tell us what you want to improve.
Share your current website, priorities, and timing. We’ll use the brief to understand the scope and discuss the right next step.
First conversation
Prefer to talk it through? Book a free 20-minute consultation with Aldo. Project fees, ongoing support, and any third-party costs are confirmed in your proposal.
You can also share your project by email or call us.