Outcomes
A cleaner website foundation
ISC’s old website was migrated into a custom WordPress experience, giving the team a more flexible and manageable platform for a technical B2B industry.
A usable CRM operation
Dynamics 365 was cleaned and organized after years of messy lead and contact records, helping the sales team work from a clearer system.
Stronger sales outreach
Lead generation, email marketing, prospecting, ZoomInfo management, and outreach coordination helped ISC create a more structured sales motion across five sales reps.
A valuable EOSL/EOL resource
Research for 1,000+ device lifecycle dates helped ISC build a practical asset for SEO, sales enablement, and conversations around legacy infrastructure support.
Consistent marketing
Branding Bull supported image creation, video creation, animation, email marketing, analytics reporting, and social media to keep ISC’s digital presence more active and useful.
+60,000
CRM records cleaned
Accounts, leads, and contacts in Dynamics 365 were cleaned, organized, and made more usable for sales outreach.
+35,000
Leads prospected
Sales outreach strategy was coordinated across a large lead base, supported by CRM cleanup and lead generation workflows.
1,000+
EOSL/EOL records researched
Device lifecycle research was organized into a useful resource for SEO, sales education, and legacy infrastructure conversations.
Sales team
Sales reps coordinated
Outreach activity was coordinated across sales representatives to support a cleaner sales operation.
Work delivered
Context
ISC Group operates in a highly technical B2B space where trust, clarity, and operational discipline matter. Their services support companies managing data center equipment, legacy infrastructure, third-party maintenance, remote monitoring, and end-of-service-life hardware needs.
The challenge was not limited to one channel. ISC needed a cleaner website, a more usable CRM, stronger lead generation workflows, better sales coordination, and more consistent marketing content.
Revamping the website
Branding Bull helped migrate ISC’s old website into a custom WordPress experience. WordPress was a practical fit for their industry because the team needed flexibility around service pages, resources, technical content, and ongoing updates.
The new website foundation gave ISC a more manageable platform for communicating technical services, publishing content, and supporting SEO around legacy infrastructure and data center maintenance topics.
Admin and Cleaning Dynamics 365
ISC’s Dynamics 365 CRM had become difficult to use, with more than 30,000 records across leads and contacts. Branding Bull helped clean, organize, and streamline the CRM so the sales team could work from a clearer system.
This cleanup made the CRM more useful for prospecting, outreach, segmentation, and sales coordination.
Building a stronger sales operation
Beyond CRM cleanup, Branding Bull supported ISC’s sales operation by coordinating outreach strategy, managing ZoomInfo for lead generation, and prospecting across more than 35,000 leads.
The work also included coordination across five sales representatives, helping align sales activity with cleaner data, better targeting, and more structured follow-up.
Turning EOSL and EOL research into an asset
One of the most valuable pieces of work was the EOSL and EOL research. Branding Bull helped gather and organize lifecycle information for more than 1,000 devices, creating a practical resource around end-of-service-life and end-of-life hardware.
For ISC, this kind of research supports more than website content. It helps with SEO, prospect education, sales conversations, and positioning ISC as a useful partner for companies managing aging infrastructure.
Supporting content and reporting
Branding Bull also supported ISC with ongoing marketing execution, including social media management, image creation, video creation, animations, email marketing, and analytics reporting.
This helped ISC maintain a more consistent digital presence while connecting content activity to broader website, CRM, and sales goals.
The result
The engagement helped ISC move from scattered systems and content efforts toward a cleaner digital and sales operation. The website became easier to manage, the CRM became more usable, sales outreach became more coordinated, and the EOSL/EOL research created a valuable foundation for search visibility and sales enablement.
For a technical B2B company, the value was not only in producing more marketing assets. It was in making the systems behind growth easier to use, easier to measure, and easier to build on.
“We've been working with Branding Bull for about a year, and the results have been very positive. They are very responsive and available, consistently generating quality content for our LinkedIn and website. We're very satisfied with their services and would highly recommend them.”
Joel Chait, Director of Sales
